Do More You was about capturing the messy and sometimes obsessive parts of wellness and celebrating the process unapologetically without sweating the small stuff because in the grand scheme: you just gotta do more you.
Partnering 13 dynamic digital creators with the Nike Women team, we created an in-app wellness resource for women athletes that lived across two Nike digital applications and Instagram. As part of each woman’s ‘package,’ we shared their authentic stories, from the power of speaking positively to yourself to practicing gratitude, including shareable quotes made for posting to social and articles that connected back to both sport and style. Writing responsibilities include app threads, email blasts, headlines and social media captions.
Season: Spring and Summer 2022
Key Role: Senior Creative
Key Assets: Digital stills; editorial content
Key Activations: Nike App; Nike Training Club App; Instagram