Nike APLA enlisted Concious Minds to capture international soccer stars for the Nike APLA Women's 2023 World Cup digital campaign. The campaign, which went live during the Women’s World Cup, featured Bunny Shaw (Jamaica), Hayley Raso (Australia) and Risa Shimizu (Japan) in both lifestyle and performance apparel. I came on to assist with conceptual creative, including developing content ideas and Q+A for the athletes.

Season: Summer 2023
Key Role: Senior Creative, copy support
Key Assets: Stills and motion
Key Activation: Digital and social