AT&T Pose with the Pros is a feature of the Dallas Cowboys app and in-person experience at AT&T Stadium, home of the Cowboys. To promote the app, we shot a 60-second social content piece featuring Cowboys Quarterback Dak Prescott and Tight End Jake Ferguson.

Poking fun at the Cowboys’ rivalry with a particular green team, we focused this piece on a lone Cowboys fan being forced to take a picture with his friends — fans of that rival team. He’s visited by his Cowboys Conscious, Dak Prescott and Jake Ferguson, showing up as his good and evil conscious, respectively.

Season: 2024-2025 Season
Key Role: Associate Creative Director, Copywriter
Key Assets: :60 motion asset