The 2024-2025 college football season wrapped in Atlanta with the College Football Playoffs. The weekend, which hosted thousands of college football fans from across the country, kicked off with Playoff Fan Central — a celebration of all things college football.

This year, AT&T showed up with a revamped fan favorite, a digital TD Drive game, along with two photo ops and a number of high profile meet and greets with NCAA greats. Our theme this year? The players’ facility. Having drawn inspiration from the very place college athletes spend most of their time, we designed a user journey that started right in the “locker room” with a photo op that gave fans a chance to show off their team pride for the championship teams: Notre Dame and Ohio State.

From the locker room, fans made their way onto our “field” for the big game, finally wrapping up at our “Coach’s Corner,” which served dual purpose as both a secondary photo op as well as the designated meet and greet area.

Guest appearances this year included: Shilo Sanders, Shedeur Sanders, Cris Carter, Demarcus Ware and Brady Quinn.

Biz Bash

Season: Winter 2024
Key Role: Associate Creative Director, Creative Lead
Key Assets: 60×60 footprint at Playoff Fan Central