Following WNBA All-Star weekend, AT&T launched 'Beyond the Bleachers,' a contest to connect young fans to their WNBA icons, A'ja Wilson and Sabrina Ionescu. Over the course of the summer, we collected hundreds of video submissions from fans across the country who shared why their love for the W, A'ja and Sabrina ran deep.

In Las Vegas, we captured Addyson as she came face-to-face with 3x MVP and Gold Medalist, A'ja Wilson.

Season: Fall 2024
Key Role: Associate Creative Director, Copywriter
Key Assets: Microsite and content series