To celebrate Black History Month, AT&T Dream in Black connected Black celebrity multi-hyphenates with small business owners for a candid conversation on business, community and more.

With intentional casting, our goal was to change the trajectory of a budding entrepreneur’s career and thus inspiring millions of viewers to chase their own dreams.

Captured on location in San Francisco, we shot with music artist and entrepreneur, Larry June, founder and creative director of Playa Society, Esther Wallace and our small business owner, founder of All Caps Studio, Saeed Ferguson.

Director and photographer: Sage East
Director of Photography: Sade Ndya

Season: Black History Month, 2025
Key Role: Creative Director and Copywriter
Key Assets: 3-minute hero edit, :60 teaser, (2) :30 cutdowns