• ๐Ÿฅธ Work
  • ๐Ÿ‘€ About
  • ๐Ÿ––๐Ÿฝ Extras
    • ๐Ÿค“ RESUME
    • ๐Ÿ–Š๏ธ BLOG

Brooke Estell

Conceptual Creative + Storyteller

  • ๐Ÿฅธ Work
  • ๐Ÿ‘€ About
  • ๐Ÿ––๐Ÿฝ Extras
    • ๐Ÿค“ RESUME
    • ๐Ÿ–Š๏ธ BLOG
 

Hey! Iโ€™m Brooke.

Growing up, Sports Illustrated articles were masked as bedtime stories. Starter jackets and coordinating Nikes were a rite of passage and heavyweight boxing matches were more entertaining than Cartoon Network. Being a child of the 90s and the first born daughter of an all-American collegiate wide receiver and KUโ€™s first Black cheer captain โ€” sports were the only way of life. And while sports occupied one corner of my brain, another part was enthralled by fashion magazines and style blogs, where I studied Sartorialists and carefully curated my own ideas of style. Most importantly, though, I rooted myself in the culture. Black culture is pop culture โ€” and as a Black woman taking up space in this world, I keep the culture top of mind, because it drives everything I do.

Thatโ€™s why I operate at the intersections of sport, style and the culture.

Iโ€™m a conceptual creative and multi-disciplinary with an archival mind + nuanced perspective. A reformed corporate animal with over a decadeโ€™s experience; I left behind legal marketing and fintech to follow my dreams of being a full-time creative. Since then, Iโ€™ve left my mark on campaigns with global brands like Nike, Apple, JD Sports and AT&T. My experience includes B2B, B2C, influencer marketing, from intentional casting to creative direction, as well as both paid and owned media. As a Creative Director, Iโ€™ve owned projects from brief to delivery with care โ€” from content to experientialโ€” with patience and a keen eye for detail. I'm a full-time writer, part-time culture critic and in my freetime, moonlight as a Gen Z micro internet personality.

TL;DR โ€”

1st BORN DAUGHTER ๐Ÿ’…๐Ÿฝ
CAPRICORN โ˜€๏ธ GEMINI ๐ŸŒ™
GEN Z WHISPERER ๐Ÿ‘‚๐Ÿฝ
SPORTS HISTORY GEEK ๐Ÿค“
POP CULTURE PRINCESS ๐Ÿ‘‘
RENAISSANCE WOMAN ๐Ÿชฉ

Resumeโ€™s up top in the navigation bar ๐Ÿ‘†๐Ÿฝ

 

Press & Mentions

Little Black Book
CultivatED Marketer Podcast
Nike Member Days
KC Sourcelink
Voyage KC

AdWeek, What Brands Can Learn From AT&T's Essence Fest Activation
Adweek, Inside AT&T's Grand Strategy to Be Part of Black Cultural Moments
Adweek, WNBA All-Star Brand Partners Don't Undervalue the League's Growing Game
Sports Business Journal, WNBA sports all-time high 24 sponsor activations at All-Star Game fan fest
Biz Bash, How the College Football Playoff Won Over Fans at the 2025 National Championship Game

Powered by Squarespace.